value stacking: The 3-Step Formula to add massive value to your products & services

Here’s the truth:

Your business or side-hustle can make more than enough money to pay all your monthly bills and expenses, fund your wildest dreams and help others do the same by giving them jobs and money-making opportunities.

BUT if you’re not getting enough customers and sales, these desires may never manifest.

Here’s the thing: it may not be your fault.

It may be the result of simply not conveying how valuable your product REALLY is to your audience.

People buy from you when they believe what you are selling is of greater value than the dollars they need to exchange for it.
— Drew E. Whitman

If people don’t know how valuable your “stuff” is, then they’ll move on and spend their money on something else they believe is more valuable.

Here’s the good news:

There is a way to promote the value of your stuff without blatantly bragging about your product or service or sounding big headed — no one likes those types of people.

And there’s a way to add value without lying or over-selling yourself, your products or service.

But how are other people making so much money and you aren’t?

Never mind the gurus’ strategies that are too complicated, take too much time, and render too little results — too many gimmicks & cheap tactics.

💡The truth is successful people are simply doing a better job at adding and conveying the high value of what they’re selling.

So how do you add more value to your stuff (“without selling your soul”)?

Use one of the oldest tricks in the book.

We are about to take aim and attack this value problem head on with 3 easy steps.

Find the top solutions your product/service offers
Make each solution a “thing” with a dollar value
Show the total value of your product/service

Simply put: offer your thing at a set price and stack on additional value — all for the same price.

Before we start, let’s use an example…

Let’s say we’re selling a set of skin care products to fight acne…

And let’s call our product

(remember Proactiv?)

We have a great product that provides all the benefits of acne relief.

It’s priced at an amazing price of $39.95 for 2-months supply.

Why isn’t it selling like hotcakes (yet)?

Our skin care products are the best in the market, giving you the clearest, smoothest face in 60 days for only $39.95 — and no-one’s buying…

Why?

Because we’re not presenting its true value.

It’s not enough for us to just list the benefits.

It’s not enough for us to provide testimonies.

It’s not enough for us to say we’re giving you the clearest, smoothest face in 60 days for only $39.95.

We’re literally saying:
“our product is ONLY worth $39.95” instead of saying
“our product is worth $XXX, but you can get it for ONLY $39.95

(Read that 👆🏾 again and again (and again) until it sinks in)

This is the complete opposite of what we’re attempting to convey.

We haven’t truly promoted how valuable our products really are.

So let’s fix it:

⚡1. Find the top solutions your product/service offers

The key here is to itemize this list.

The itemization is going to come in handy in the next steps.

Our amazing skin care system offers the following solutions:

Cleans, tones and repair blemishes
educates customers of the top acne and skin care myths
deep cleanse with mask cream
keeps the skin from getting too oily
keeps the skin from getting too dry and
last 2 months before needing reordering

Be sure to do these steps for your own business or side-hustle.

For Services, this is easy to do too — list out each phase of “production” or stage in your process.

Many brands list these solutions in their marketing material — you too may already have this list handy.

It’s the next step of truly giving the solutions TRUE value that sets the successful brands apart from the unsuccessful brands.

⚡2. Make each solution a “thing” with a dollar value

To pull this off the fastest, treat each solution as its own product (“thing”) and give it a name.

For example:
Solution 2: educates customers of the top acne and skin care myths

Let’s make it a “thing” by naming it: “Face the Facts” a book that dispels the top acne and skin care myths.

Then let’s put a dollar value on it — let’s say $10.

💡Think Chevron Gas with Techron — Techron is Chevron’s “thing” (ingredient) that “cleans your engine” and makes the gas seem more valuable than other brands.

SO, here’s the “things” for our Proactiv skin care solution:

• Proactiv Skin Cleanser, Proactiv Skin Toner and Proactiv Blemish Repairer — $40
• Face the Facts: a book that dispels the top acne and skin care myths — $10
• Proactiv Deep Refining Mask — $20
• Proactiv Daily Oil Control Cream — $15
• Proactiv Oil Free Moisture Cream With SPF-15 (sunscreen) — $15
• Proactiv Solution Clear Skin Club: An automated process for shipping a new kit when you run out — $15/month

See where we’re going with this?

Take your product/services and turn it into MORE products/services.

For physical products that can’t be “split” and packaged into “multiple things”, focus on the benefits and name them — benefits come in the form of ingredients, methods, etc.

⚡3. Show the total value of your product/service

Now that you have your value package and prices, total them all up IN FRONT OF YOUR CUSTOMERS.

Start with the base product, Proactiv Skin Cleanser, Proactiv Skin Toner and Proactiv Blemish Repairer

And use the age old phrase, “And that’s not all”

The final step is to total up the final value:

By laying out the value each “thing”, it’s really easy for the audience to understand the price.

Then you move in for the final blow…

BUT, you can get all of this for only 1 payment of $39.95!

NOW the sale becomes a no-brainer.

Why?

Because the audience believes they’re getting more value than the money they’re paying.

This strategy works like a charm!

No wonder our Proactiv brand made millions — even until this very day.

Give it a shot on your product or service and watch your email inbox and cash app blow up with sales notifications!

Peace and Love,
Jesse “And That’s Not All” Young El

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