tiktok vs youtube… the beef ends here…

So you’re ready to put an end to the never-ending “beef” between TikTok and YouTube and finally determine which platform reigns supreme for building a massive legion of followers for your brand or company?

The question of which platform to choose without spending excessive time and resources on testing both options can be daunting.

But fear not, as we delve into the depths of this debate and analyze five key factors that will help us squash the ongoing TikTok versus YouTube dispute.

Let’s settle this once and for all.

Here are the crucial factors you need to consider: 🧵👇🏾

1| Platform Reputation

When it comes to platform reputation, TikTok recently exploded as a popular video sharing social platform in 2020 during the COVID-19 pandemic.

On the other hand, YouTube, which was launched in 2005, has become the second largest search engine globally, second only to Google.

In terms of reputation, the winner is YouTube, given its long-standing presence and influence in the online video space. 🥇

2| Monthly Users

The number of monthly users is a significant factor to consider when choosing a platform for building your audience.

TikTok boasts an impressive 1 billion users per month, while YouTube takes the lead with a staggering 2 billion users per month.

When it comes to monthly users, YouTube secures the top spot, providing a wider potential audience for your content. 🥇

3| Watch Time

Engagement and watch time are crucial metrics for content creators.

TikTok users spend an average of 24 hours per month on the platform, immersing themselves in short-form videos.

YouTube, with its longer video format, still manages to capture users’ attention with an average of 22 hours watched per month.

While TikTok claims the victory for watch time, it’s worth noting that YouTube’s users still dedicate a significant amount of time to consuming content on the platform. 🥇

4| Platform Algorithm

Understanding the platform algorithm is essential for maximizing your content’s reach.

TikTok’s algorithm favors engagement, views, and the strategic use of hashtags and sounds, enabling content to go viral rapidly.

On the other hand, YouTube’s algorithm prioritizes user satisfaction and watch time, aiming to deliver personalized recommendations to viewers.

In terms of platform algorithm, it’s a tie.

Both platforms have distinct algorithms that can be leveraged to gain visibility and grow your audience. 💯

5| Global Reach & Exposure

Expanding your brand’s reach to a global audience is a significant advantage for any content creator.

TikTok has a wide global presence, available in 154+ countries and supporting 75 languages.

YouTube, although slightly less extensive, is still accessible in 100 countries and supports 80 languages.

When it comes to global reach and exposure, TikTok takes the crown, offering a broader international footprint. 🥇

So, which platform is best for growing an audience?

In conclusion, it’s time to put an end to the TikTok versus YouTube debate and establish a resolution.

By analyzing the five key factors we’ve discussed, we can now confidently squash this beef and provide you with a clear verdict.

While TikTok excels in rapid growth and viral potential, YouTube boasts a loyal following and a wide range of features.

Rather than pitting these platforms against each other, let’s embrace their unique strengths and leverage them to achieve our goals.

But remember, our analysis only scratches the surface of this intriguing discussion.

If you want to delve deeper into the TikTok versus YouTube battle and explore 37 key factors, I invite you to read my full article, “TikTok vs YouTube: The Best Choice Explained.”

Together, we can put this debate to rest and make informed decisions based on our specific objectives.

Let’s squash the beef and focus on leveraging these platforms to build a massive legion of followers for your brand or company.

Peace and Love,

Jesse “The Algorithm Whisperer” Young El