The 11 thousand dollar email…
Jesse here…
Could you imagine ever making a whopping $11,000 from just one email?
That sounds insane and borderline click-baity, doesn’t it?
But it’s not…
I’m talking actual facts…
In this lesson, I’ll show you how my wife may have accidently cracked the code to do just that!
Hopefully it will get your creative juices flowing…
💡The Story Behind the Email
We’ve all heard the phrase, “the money’s in the list.”
If you’re reading this email, you’ve probably heard me say it on many occasions.
I keep stating this in most of my content for one simple reason…
It’s the absolute truth…
My wife’s travel brand serves as a shining example of this…
She had a dormant email list of 768 subscribers, patiently waiting for some much needed attention.
After finally convincing her (again) to try email automation, she decided to send a simple email, kindly asking her subscribers for a review of her travel services.
Here’s the email:
Many of her subscribers are past customers who booked a trip with her at some point in the last 6+ years and that truly love her services.
But what happened next caught my wife completely by surprise…
💡The Results
Here’s the rundown:
Out of the 760+ subs, she received 9 heartfelt and genuine reviews — that’s a 1.18% conversion rate
That might not seem impressive, but this is a standard conversion rate in digital marketing.
You can check out these wonderful reviews here.
But the real exciting part is this…
Four enthusiastic people replied with travel request booking.
This translates to possibly $80,000+ in sales potential.
And with a 14.4% commission rate, this one email could generate a total revenue of $11,520!
All this magic happened thanks to one simple EMAIL!
Not by:
- Spending countless hours on exhausting webinars or never-ending phone calls
- Going live for several energy-draining hours, hoping to capture her audience’s interest
- Posting 7 times a day on social media, crossing her fingers for likes and shares
NOPE…
None of those are as effective as they’re hyped up to be.
So…
Enough storytelling…
Here’s how you can do the same for yourself…
⚡Email Automation: The Steps
Are you ready to unlock the full potential of email marketing?
Follow these simple steps to start reaping the rewards:
⚡Step 1: Set up an account with a trustworthy and efficient email automation tool.
I can’t recommend this tool enough.
It’s what I’ve used for the past 5 years with multiple brands to generate hundreds of thousands of dollars in automated sales.
⚡Step 2: Import your email addresses
This needs to be a list of your cherished past customers, potential leads, and other contacts.
It doesn’t matter as much on how large the list is.
What’s most important is how targeted the list is —
In other words are these people you just threw on the list because you know them and have their email address…
Or are these people who’ve truly expressed interest in the niche you’re serving and actually want what you provide…
It’s better to have an email list of 50 highly targeted and highly motivated subscribers than a list of 5,000 unrelated email subscribers.
To import the list to your email automation tool, you’ll need to export them from wherever you currently keep all your email addresses.
The goal is to export your email list to a .csv file from your customer relationship manager or contacts list.
Here’s links to how to get this done:
Using something else?
Do a quick google search like this.
Just replace “YOU SOFTWARE NAME” with the name of the software where all your contact emails are…
⚡Step 3: Email your list
This step is easier than most could imagine…
I’ve certainly overcomplicated this in the past (but we’ll save that for future lessons)…
Just offer genuine value or ask for a small favor that could make a big difference in someone else’s life.
The crucial part is the subject line…
Use a friendly, non-salesy, conversational subject line.
If the subject line is whack, subscribers won’t open it — it’s just that simple.
Just imagine you were writing to a friend — what would you put in the subject line?
That’s the same style to use with email for business.
My wife’s subject line was:
“Can you assist me with something?”
It’s hard NOT to open it…
And oh yeah…
If you’re asking for something, make it effortless for subs to lend a hand.
My wife also nailed it here by suggesting they copy and paste from their past reviews…
This removes friction for a subscriber to leave a review…
if they’ve left a review in the past, don’t have to think of something new to write…
Hit send…
And boom!
💡Bonus: Send automated follow-up emails
If my wife wanted to take it a step further, she could use email automation to turn this email into an ongoing lead and revenue generator.
All she’d have to do is create a solid automated email sequence that every new subscriber added to…
This ensures that every subscriber receives the same compelling, high-converting email at some point.
This email sequence works in the background around the clock, freeing my wife up to focus on other parts of her brand.
And at the same time, she can watch as the money rolls in! 💸💸💸
It’s your turn…
Now, are you eager to compose that life-changing $11,000 email???
Don’t wait any longer.
Seize the opportunity with email automation, and create a better future for yourself and your business.
Remember, your email list is a goldmine just waiting to be explored.
Tap into its potential, and get one step closer to turning your dreams into income streams.
Peace and Love,
Jesse “The Email Machine” Young El