Unlocking Success with Micro, Base, and Hero Ideas

How to Eliminate any Fear of Failure and Achieve Success Beyond Your Wildest Dreams?

You must → go through Failure → to reach Success

(Read that 👆🏾 again)

But how?

Drive your ideas through the 3 Idea Phases: Micro, Base & Hero

Here are the 5 steps 👇🏾👇🏾👇🏾

1| Experience as many Micro Failures as possible

Micro Failures are failures that don’t hurt at all — you lose < 45 mins & $0
(This beats working an idea for months/years and it still fails)

Rework the idea on a micro level until it wins (or move on to other ideas)

2| Build up a few Micro Wins

Rack up 4–5 wins on a micro level

3| Double down on your Micro Wins

Expand or combine winning micro ideas to ideas on a slightly larger scale

Invest 3–5 hours & < $50

Rework the idea on a base level until it wins (or move on to other winning macro ideas)

4| Build up a few Base Wins

Rack up 4–5 wins on a base level

5| Triple down on your Base Wins

Expand or combine winning base ideas to ideas on a much larger scale.

Convert these base wins into Heroes: products (digital or physical) or businesses

Invest significantly more time & resources: 2–12 weeks & $500-$5,000

Build enough Hero Wins until you arrive at your definition of Success

You MUST go through failure to succeed. So the goal is to go through your failures on a micro & base level (with the least amount of time & money) so you’ll have more time & money for ideas most likely to SUCCEED.